Beyond the Paywall
Subscriber Acquisition and Retention Strategies for Publishers

 

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Guide: Beyond the Paywall
Subscriber Acquisition and Retention Strategies for Publishers

With more and more publishers introducing a subscription or partial-subscription model, their attention has turned to acquisition and retention.

In this practical guide, we look at the most important strategies to nudge subscribers through the paywall with real-time and relevant messaging. We also explore vital use cases to help you onboard and keep these readers engaged long term with personalised, multichannel experiences.

Download this guide to learn:
Identifying readers who are likely to subscribe
The key channels to reach this audience on desktop and mobile devices
Creating automated campaigns to nudge readers towards a paid subscription
How to deliver personalised experiences and content
Reducing churn through smart, pre-emptive engagement