Buyer’s Handbook for Mobile Marketing Platforms
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Guide: Buyer’s Handbook for Mobile Marketing Platforms
If you’re currently researching Mobile Marketing Platforms (MMPs), or are simply interested in learning more about them, then this guide is for you.
It explores the diverse range of capabilities and functionality that Mobile Marketing Platforms offer, as well as looking at where this solution can fit into your existing tech stack.
Download this guide to learn:
What a Mobile Marketing Platform is and how it can add value to your business
Why an MMP is essential for mobile-centric engagement campaigns
How MMPs integrate seamlessly with your existing analytics and CRM solutions
How MMPs differ from Multichannel Marketing Hubs
The core criteria to assess different vendors in the marketplace