Optimising Generosity with XP Gamify
HOSTED BY
John Smith
VP of Sales, Gamification and Loyalty,
Xtremepush
About This Video
Striking a balance between providing value to bettors while ensuring sustainable profitability is becoming a more and more important topic for operators. By maximising generosity player retention, engagement, and lifetime value are often improved alongside it.
The use of gamification and free-to-play (F2P) games is something that operators should be using when it comes to maximising generosity. As well as using features like boosted odds, cash-back offers, free bets, or loyalty programs.
Don’t miss this video with industry expert John Smith. Discover how to unlock the perfect balance between delivering value and driving profitability. Learn actionable strategies to elevate engagement and maximise your success.
What You Will Learn
Getting Generosity Right: Learn the key factors that make generosity effective, from timing and relevance to how it aligns with player expectations and regulatory requirements.
Personalisation and How It Helps Maximise Generosity: Discover how tailored experiences and offers can enhance the impact of your generous actions, creating stronger connections with players and boosting engagement.
What Success Looks Like and How to Measure It: Explore clear success metrics for generosity and personalisation, and learn how to track and optimize your efforts for sustained growth and increased player retention.