Unlike other solutions on the market, Xtremepush’s One Solution provides a unified platform that consolidates data into a Single Customer View (SCV), enabling seamless and impactful real-time campaigns with connected and personalised experiences. This comprehensive solution includes a real-time Customer Data Platform (CDP), native channels, along with additional capabilities of Free-to-Play (F2P) games and its transparent and flexible InfinityAI.

Modularity allows Operators to start with the capabilities and channels they need and add more as they grow.. This allows brands to begin with the CDP and channels, then later adding on intelligence and additional channels, InfinityAI, and Free-to-Play (F2P) games. Modularity means that Xtremepush’s modularity is designed to scale as your business scales, adding more.

With 40+ games, and the option to develop custom games, XP Gamify enables Operators to meet specific business objectives. The F2P offering effectively drives relevant players to pay-to-play activities by distributing personalised rewards and bonuses, creating a seamless F2P to P2P journey. These games increase daily actives and improve cross-selling efforts. XP Gamify can be added as an additional touchpoint in existing channels or as a standalone module.

Xtremepush offers advanced AI capabilities with its proprietary InfinityAI, improves player engagement and retention. What sets InfinityAI apart is its transparency and flexibility. It automatically identifies the best-performing model for your unique data sets and use cases, allowing for real-time customisation to achieve optimal results. This ensures every Operator gets the best-performing model tailored to their specific needs, providing efficient, flexible, and comprehensive control over the entire process. 

Common use cases for InfinityAI include Proactive Lifecycle Campaigns which prevent player churn, while Smart Reactivation re-engage dormant players. The Next Best Game feature predicts unplayed game interest, segments players, and cross-promotes games through preferred channels. AI-Powered Loyalty uses propensity modelling to identify and convert players likely to join loyalty and VIP programs.

All customers have access to technical customer support with Xtremepush support staff. Operators also have the possibility to receive an allocated Account Manager who has regularly scheduled calls and provide advice on how to maximise ROI. Ensuring customers succeed while using Xtremepush is a major focus of the XP business.